Friday, December 15, 2006
So my most recent book has been out for three months. Typically I do a rash of booksignings for six weeks after a new book release. But over the past couple of years, I realized that there were many more people in the bookstores on any given day in December, than there were on a Saturday in September. So my plan? To throw in a few more booksignings in December. Afterall, people are there to BUY. Right? This afternoon I went to one of these brilliantly-thought-out booksignings. Yes, the store was crowded. Yes, customers were piling in, buying CD's, paintings, jewelry, and DVD's off the shelves. But, no, I only sold one book. ONE. Do these people read? I've sold 30+ books at a similar bookstore a dozen miles down the road on an odd night in October. Aren't they as desperate as I am to get those names crossed off on their Christmas list? Don't they feel the pressure of there only being eight more shopping days until . . . it's too late? I guess not. Maybe that's because I'm the one "not" shopping and realizing how much time I've spent promoting my book and not getting ready for Christmas, or much of anything else. Or maybe next year I should just stick to the six weeks of booksignings.